Now that they were receiving more traffic from organic search results and paid ads, the client wanted to ensure that it wasn’t going to waste.
Their website design was outdated and downright confusing at times, with 14 different contact forms scattered throughout different areas of the site. The website also lacked a singular, clear call to action (CTA) to compel their visitors to take action.
Through four months of redesign, we came up with a plan to simplify the website to highlight the product’s numerous benefits, while including one clear call to action on every single page so visitors knew exactly what we wanted them to do––schedule a product demo.