We followed our SEO process, starting with extensive keyword research to see how people search for software like this, as well as competitor research and analysis.
Based on our findings, this was followed by an overhaul of content on nearly all of the site’s 200+ pages in order to incorporate target keywords.
We closely monitored the changes and adjusted our approach as needed, while providing frequent content additions and updates. to build momentum in search.
Just 3 months into this process, the site began ranking within the top 6 spots in Google search results for the #1 target keyword. Today, the client’s website consistently sits between the #1 – #2 ranked spots for that keyword.
We also managed to increase the overall organic traffic brought into the website by a significant amount.