Social media has taken the world by storm. Statistics reveal that 99% of social media consumers use social media platforms daily through their mobile phones. Moreover, more than 43% of social media users browse Facebook and other major social media channels specifically to discover new products and services. So it’s safe to say that it’s worth your time.
Remember that mastering social media is not rocket science and you can win big at this marketing strategy. Here are some tips and tricks to make sure you’re on the right track with your social media marketing efforts.
1. Think Beyond Organic Reach
Without investing your money in social media marketing, you cannot crush the competition. So it is time to proceed one step ahead and win the game by paying to play.
By opting for social media advertisements, you can maximize your reach with a combination of organic social traffic in addition to your pay-to-play audiences on those platforms. This way, your chances of getting instant traffic increase drastically and you will enjoy higher conversion rates.
2. Target & Retarget Your Potential Customers
Social media platforms like Facebook and Instagram allow your business to run highly customized ads that help you target the right audience. For example, Facebook allows you to target the people based on their purchase history, the niche of pages they follow, their location, age, and much more.
The best part is that you can then retarget the people who may not have converted to sales during your first ad campaign.
3. Provide Exceptional Social Media Customer Support
According to an estimate, 59% of social media users think that the customer support provided on social media platforms helps them in solving their problems. This feature is particularly popular with younger consumers, so we can say that customer service on social media is going to take over.
4. Use Social Media Influencers To Your Advantage
By leveraging the reach of social media influencers, you can take advantage of their massive audiences without having to take the time to build a huge following of your own. However, make sure to ask them about their engagement rates — this is essentially the amount of followers they have compared to the average amount of engagement they get on their posts. Aim for Instagram influencers who have a 10% engagement rate or more to experience the most ROI.
5. Focus On Delivering Value
An effective social media marketing strategy focuses on delivering value rather than ads that read like ads. It addresses the problems of your target audience naturally and presents solutions to encourage people emotionally connect with your brand.
Most importantly, your posts should not be entirely promotional — instead, they should be memorable and full of value as often as possible. This way, you’ll be sure to maintain a high level of engagement on your social media profiles.
- Consider strong communication and interaction with potential customers regularly.
- Offer incentives such as discount offers and coupons to keep them engaged.
6. Get on TikTok
It’s daunting to think about, but it’s time to get your business on TikTok. TikTok is the fastest-growing social media platform. And it’s not just Gen Z that’s using it the fast-moving video-based app. Although a quarter of TikTok users are under the age of 20, 30-50 year-olds make up 53% TikTok of users! So, chances are, even if you are a B2B business, some segment of your audience is using the app.
TikTok is under-utilized right now, so it’s a great time to jump on board and get some cheap attention for your brand.
By using all of the above-mentioned techniques, you’ll enjoy long-term success and be well on your way to winning big at social media marketing in 2023 and beyond!