Created your dream website, but are now stuck wondering “What’s next?” Well, now it’s time to get your content out there! Here are a few tips to make it happen.
Write, Write, and Write Some More
If you want people to visit your site and discover who you are and what you do, first there needs to be something there for them to see. Write as much as you can, about whatever you can think of (that relates to your topic, of course.) The more content you have available, the more Google has to pull from to get you noticed.
Search Engine Optimization is all about keywords. Keywords are words that you use often in your posts that are popular and likely to be used by searchers. Keywords are essential to helping your posts work their way up to the top of Google Search. Google Adwords is a great, free option to research keywords and keep track of how often they are used.
Plan Out Your Page Titles
Fact: When you make a page title for Google, the first 70 characters are the only ones it takes into consideration for searches. So, plan your titles out carefully. Start with a Keyword and follow up with more. Don’t be too specific, the best thing to do is match the generic, most likely used search, and follow it up with your brand. The closer it matches what the searcher types in, the more likely it’ll be pulled up.
You have the title, but what’s it for? Now it’s time to get specific. Tell the searcher what it is you have, but do it in a way that makes them want to click the link. Time to bring out the thesaurus, because you don’t want it to read blandly. Entice them with what you have or what you do, and give them the feeling “Yes, that’s exactly what I need.”
Ask For Reviews
Once you’ve started getting traffic and contact from searchers, make sure you always ask for a review. Not everyone will do it, but no one will if you don’t ASK. Include it in your product, or in your emails. If you have a company that deals with customers directly, include the request in your conversation. Be polite and don’t demand, but just toss it in the conversation near the end, so it’s fresh in their mind as they leave. Not everyone will, but ‘not everyone’ is better than ‘no one.’
So, next time you’re ready to create a new listing or page for your brand, always remember to keep an eye on every step of the publishing process. Don’t skim through, look at each option and think “How would I search for this, if I didn’t know exactly what I was looking for?” It’s the little things that add up to you being discovered. Above all, Don’t Give Up. It’ll take time and effort, but in the end, it will be completely worth it.