In this blog post, we’ll explore some essential tips for small business owners looking to take advantage of TikTok for their businesses, even if they’re not sure where to start.
Benefits of TikTok for Small Businesses
Let’s start by explain the benefits of posting on TikTok for your small business:
Access to a massive, engaged audience: TikTok’s users are highly engaged, spending an average of 52 minutes per day on the app. This presents a great opportunity for small businesses to showcase their products or services to a captive audience.
High organic reach: Unlike other social media platforms, TikTok’s algorithm tends to favor content from small accounts, making it easier for small businesses to get discovered and grow their following than on any other social media platform.
Cost-effective marketing: TikTok’s organic reach means you don’t need to invest heavily in paid advertising to gain traction on the platform. By creating engaging content and leveraging the app’s features, small businesses can achieve impressive results with minimal financial investment.
Now that we’ve explored the benefits of using TikTok for your small business, let’s dive into some tips to help you win big on the platform.
Tip 1: Define your target audience
Before you start creating content for TikTok, it’s essential to understand your target audience. Consider the demographics, interests, and needs of your ideal customer, and use this information to inform your content strategy. By creating content that resonates with your target audience, you’ll have a better chance of gaining followers and driving engagement. Keep in mind that Gen Z isn’t the only generation showing up in droves on TikTok these days——the platform also gets plenty of usage from Millennials, Gen X, and Baby Boomers.
Tip 2: Repost your TikToks
Your TikTok videos don’t have to just stay on your TikTok! Cross-post them to Instagram Reels, YouTube Shorts, and Facebook Shorts to drive more engagement across all of your channels and get the most out of the content you’ve worked hard to produce.
Tip 3: Embrace trends and challenges
TikTok thrives on trends and challenges, so it’s crucial to stay up-to-date with the latest viral content. Participating in popular challenges and using trending hashtags can help your content get discovered by a wider audience. That doesn’t necessarily mean that you have to perform the latest trendy dance——something as simple as using one of the trending songs or sounds as your background music can catapult your video to the coveted “For You” page.
Tip 4: Create engaging, authentic content
Authenticity is key on TikTok, so focus on creating content that showcases your brand personality and the people behind your business. Consider sharing behind-the-scenes footage, customer testimonials, or how-to videos that provide value to your audience. Remember, the goal is to entertain and engage your audience while promoting your products or services subtly. If you’re too salesy, you simply won’t get as much engagement.
Tip 5: Collaborate with influencers
Influencer marketing can be a powerful way to reach new audiences and boost your credibility on TikTok. Research influencers in your niche and reach out to those who align with your brand values. Collaborating with influencers on sponsored content or product reviews can help expose your business to a broader audience and drive engagement. Be careful, though: not everyone who has a high follower count has a high engagement rate, so do your research to ensure that any money you spend will be worth it!
Tip 6: Post consistently and at the right times
Consistency is essential for success on TikTok. It’s probably unrealistic to post daily when you first start out, so start small! Posting once a week can help you incorporate the habit into your routine and make it easier to post consistently over time. It’s also much easier to post content when you “batch” out the production of your videos——for example, set aside two or three hours one day to create several videos that you can publish over the next few weeks.