We constructed a website that contained all of the necessary information and encouraged website visitors to get in touch, donate, or volunteer.
We completely overhauled the website design, making it responsive so it adapts to all screen sizes. We also put emphasis on incorporating various calls to action (CTAs) throughout the website to encourage people to take the next step.
We made sure to clearly delineate between the free and paid member services – something the old website did not do well. The staff and board members also wanted their sponsors to be highlighted, to encourage more sponsorship signups.
We also managed to increase the overall organic traffic brought into the website by a significant amount.
The old website was built with WordPress, so we decided to stick with this platform to ensure a smooth transition.