Case Study: City Floor Supply

Content Marketing, Social Media, and SEO

City Floor Supply

Based in King of Prussia, Pennsylvania, City Floor Supply is a leading nationwide distributor of hardwood flooring, finish, machines, and installation products. We have been working with them since 2014 to create and execute on a comprehensive content marketing and social media strategy to build brand awareness. The results include driving qualified traffic to their site, driving sales, building credibility, and increasing social shares and followers.

Objectives

Our plan and execution

We wanted to help City Floor Supply increase their authority and credibility using informative blog posts written with their target customer in mind.

In turn, this would increase their website traffic and drive sales.

Blog posts highlight products available for purchase in the City Floor Supply online store in addition to more informative posts to increase search engine traffic for target keywords. We also post to social media regularly to continually attract and engage with new clients.

The results

Website traffic has increased by over 1,500% between 2014 and 2021. The monthly average of new users increased from 2,500 in early 2014 to 43,000 in early 2021.

We continue to publish blog posts twice weekly to ensure City Floor Supply’s continued dominance in search.

City Floor Supply has since expanded to a second location in Delaware and has started a sister company, Wide Plank Floor Supply.

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